Master the "visual war" on social networks with 9 free design tools for marketers

 Not everyone can afford expensive graphic design software. In this article, let's explore 9 popular free graphic design applications that marketers can use for their work.

1. Canva

Canva is probably a software that is no longer strange to marketers. This application possesses a huge resource store with more than 500 fonts, 60,000 free templates and a treasure trove of images and unique effects, helping users freely create their own design publications. The application's features are designed simply with drag and drop, so that marketers without design experience can easily use it.

Currently, designs on Canva are increasingly being upgraded with many new features such as:

• Text To Image photo editor allows users to create images from short descriptive sentences
• AI Magic toolkit is used to replace, delete, and swap objects in photos
• Translate is used to translate text in design
• Beat Sync allows video footage to be synchronized to the beat of the music
• Brand Hub provides a brand management platform to help users maintain consistency in using their brand's colors, fonts, shapes and images in their designs.

Canva has integrated AI technology to help users design images and publications more easily

Price: Free, or users can register for the Canva Pro package for 1,788,000 VND/year for one member and the Canva for Teams package for 3,576,000 VND/year for a group of up to 5 members.

Available on: iOS, Android, Windows, Mac and website.

2. Adobe Express

Adobe Express is Adobe's comprehensive cloud-based design platform and a direct competitor to Canva. The main appeal of this platform lies in its user-friendly interface, which allows people without extensive design expertise to easily create social graphics, edit videos, PDF files, etc.

Recently, Adobe Express has been integrated with Firefly - a synthetic AI tool that provides the ability to expand images, add or delete objects with just text prompts. In addition, the new Generative Match feature helps users "copy" the style of the source image and apply it to subsequent photos. This makes it easier for users to create aesthetically consistent images.

Price: Free, Premium package costs 243,000 VND/month ($9.99) or 2,427,000 VND/year ($99.99) (trial for 30 days).

Available on: iOS, Android, Windows, Mac and website.

3. Desygner

Similar to Canva, Desygner helps marketers easily design publications with available templates thanks to the drag and drop interface. Users can change images, colors, text and fonts or download designs in various formats such as JPG, PDF, PNG or share online.

One of the standout features of Desygner is the ability to collaborate with team members in real time. This is an effective support feature for teams to interact and work remotely. Additionally, the platform also offers a feature called “Brand Kit” that allows users to save brand assets such as logos and color palettes for easy access and use in the future. hybrid.

Price: Free, Pro package costs 1,442,000 VND/year (59.4$) and Business package costs 4,355,000 VND/year (179.4$).

Available on: iOS, Android, Windows, Mac.

4. Snappa

With Snappa, users have access to over 5,000,000 high-resolution stock photos, 200 fonts, 100,000 vectors and shapes available to create engaging graphics. Snappa has a user-friendly interface, simple operations and the ability to adjust elements such as background, font, color, image effects, text, etc. Besides, the application also allows users schedule and share created content on Facebook, Instagram, Twitter, and other popular social media platforms.

A special feature of Snappa is that users can use all resources on the application when using the free version. However, the limitation is that this version can only be designed and downloaded 3 times per month.

Price: Free, Pro package costs 243,000 VND/month ($10) and Team package costs 486,000 VND/month ($20) (paid annually).

Available on: Website.

5. VistaCreate

VistaCreate allows users to access and use for free a huge library of more than 150,000 professionally designed templates, 40,000 static and animated design objects, 680 fonts, and more than 70 million videos, photos, and music tracks. royalty free on this platform.

With VistaCreate, marketers can create multiple online publications for their brands thanks to features like Brand Kit. This feature allows users to create and consistently use brand colors, fonts, and logo elements in their designs. In addition, users can also perform background extraction operations, create stickers, add effects to text, audio, video, and collaborate with team members while carrying out projects on the application.

Price: Free, Pro package costs 243,000 VND/month ($10).

Available on: iOS, Android and website.

6. Design Wizard

Design Wizard helps marketers create high-quality images in just minutes with an intuitive and easy-to-use interface. The application provides a large resource library with more than 25,000 templates and more than 1.2 million premium images for users to freely create graphic images for marketing campaigns, social network advertising, and advertising. invitations, business cards, flyers,...

One difference of Design Wizard is that users can save color palettes from available templates to use in other designs. Additionally, the platform also allows users to change or upload backgrounds, images, text, and colors; add icons, change fonts, or add personalized captions. However, when using the free version, users have to pay for each download of designs.

Price: Free, Pro package costs 243,000 VND/month (9.99$) (download 60 photos/month), Business package costs 1,214,000 VND/month (49.99$) (download unlimited photos).

Available on: iOS, Android, Windows, Mac and website.

7. Visme

Visme is one of the most positively rated design tools by many users thanks to its ability to design professional, intuitive Infographics and presentations. Accordingly, Visme provides many types of charts and graphs with pre-designed templates and layouts. Therefore, users only need to change, edit, and rearrange to complete the design quickly in a few minutes.

Besides, users can also insert animations or interactions into designs. Once completed, users can view their finished product in the browser or download it as HTML5, which preserves all animations even without an Internet connection.

Price: Free, Starter package costs 3,568,000 VND/year ($147), Pro package costs 7,210,000 VND/year ($297).

Available on: iOS, Windows, Mac and website.

8. DesignCap

One of the outstanding features of DesignCap that marketers should take advantage of is chart design (Chart Maker). Accordingly, DesignCap provides a spreadsheet-based graph and chart editor. There is no need to design charts or graphs manually, marketers just need to enter the numbers and the application will automatically create the appropriate design. In addition, users can also choose many different chart templates to represent content in the most intuitive way.

Price: Free, Basic package costs 1,454,000 VND/year (59.88$), Plus package costs 1,745,000 VND/year (71.88$).

Available on: Website.

9. GIMP

GIMP (full name is GNU Image Manipulation Program) is a free photo editing and design software with many advanced features. This application has the ability to edit and restore images, process array graphics, vector graphics, and support group image editing and conversion between many formats.

Unlike the applications above, using GIMP is relatively complicated and users need to have relatively high design skills like when using Adobe software. Not providing templates for customization, GIMP requires marketers to start designing from a blank slate. Therefore, this application will be more suitable for marketers who want to create designs from start to finish according to their own ideas.

Price: Free.

Available on: GNU/Linux, macOS, Microsoft Windows

Above are 9 free graphic design applications for marketers. Each application will have its own advantages and disadvantages, so marketers should research and test applications to make the choice that best suits the needs and purposes of the business.